what can a custom built website do for your business
In this blog, we’re going to cover some important things that custom-built websites and what they can do for your business.
Saving you money over time
Initially, a custom-built website is likely to be a large expense, but investing in a custom-built website is going to save you more money over time, than using a pre-built solution. Often, we come across people who have bought a pre-built solution in an attempt to save money, but in most cases, this can end up costing you more. Some of the key reasons for this are:
Spending an excessive amount of time trying to emulate functionality you require that your pre-built solution doesn’t include
Regardless of your site being custom-built, or a pre-built template, you will eventually get visitors.
Getting the right kind of visitors and turning those visitors into customers is challenging and the success of this can depend on how your site has been built and structured. By having a pre-built template, you’ll be left to create your site structure and page layouts yourself.
If you have no experience doing this, you’re likely to miss out some important aspects/functionality. By engaging with a company to design and develop a site for you, you will be guided by the companies experience and expertise. These are all things that will save you money in the future.
Create Your Online Personality
Your website could potentially be the first time a visitor becomes aware of your brand. Having a website that stands out, looks good, has content in all the right places, is easy to navigate and use (on all types of devices) is critical when it comes to turning that visitor into a potential customer. Having a custom-built website, specifically designed for your brand provides you with a huge advantage.
Enforces your brand
Your website is likely to be your biggest online presence and should be built to specifically enforce your companies branding. Your brand is unique and this should be reflected on your website. As we’ve mentioned previously, pre-built templates can have their colours and other elements changed to help incorporate your brand, but your website is still going to look the same as all the other sites that use it.